Bustoire turns ONE, and look how far we’ve come!

Posted on May 14 2019

Josephine Babydoll in black


And what a year it’s been!  From our earliest steps after a year of meticulous planning, sourcing and research, we are now established within the lingerie industry, thanks to a growing customer base and wide media coverage.

With blog posts and magazine features galore, Bustoire has made its mark, and we have further ambitions to expand the brand in future.

“Joyce, the visionary behind Bustoire, has created a mesh support system that is a technical masterpiece”- Hourglassy.com

Our philosophy has not wavered

We are here to provide well fitted, comfortable and supportive luxury lingerie for fuller busted women. We feel that DD+ women deserve to have lingerie that is beautiful, support and makes you feel amazing.  To this end, we only use the finest soft-as-a-feather fabrics, with expert craftmanships.

“Bustoire’s non-wired support system gives serious no-bounce security to women who wear 28-38 bands and DD-KK British cup sizes” Campbell and Kate Blog

We celebrate women!

We celebrated international woman’sday; a day close to our heart.  With a female CEO, we love to encourage other women to find their niche and feel unrestricted in their ambition and their vision. Part of the Bustoire philosophy is to help empower women to feel their very best and know there are no limits.

Press and media coverage

Throughout the year we’ve been thrilled to find ourselves capturing the attention of lingerie bloggers and glossy magazines alike.From early on in our fledgling business, the media soon began to take notice. We’ve enjoyed positive coverage from when the brand was just a few months old, to one year on when we have been featured several times in The Lingerie Journal and Brides magazine

“Joyce designs with so much thought, not only accounting for larger shapes but slender women with larger curves that cannot always find the cut they need. Her capsule collection is absolutely stunning and I’m sure it will not be long before Joyce treats us to more.” LABEL magazine

What’s Next for Bustoire?

Our plans are led by our customer needs and desires and we are always mindful of what women are seeking. Perhaps a bigger collection? More colours?  More retailers?  The future’s looking bright for Bustoire.

Here's to another successful year! We hope you’ll join us. After all, we couldn’t have done it without you!

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