Celebrating International Women's Day #BalanceforBetter
Posted on March 06 2019
Here at Bustoire, we are celebrating International Women’s Day. Not only is our founder and CEO a woman, but the core of our business seeks to empower and inspire women to feel amazing day and night.
“International Women's Day (March 8) is a global day celebrating the social, economic, cultural and political achievements of women. The day also marks a call to action for accelerating gender parity”- www.internationalwomansday.com
This year, International Women’s Day is theming the celebration around the hashtag #BalanceforBetter, seeking to promote a healthy gender balance in the world. Balance for Better calls women (and men) everywhere to action: gender balance is better for our world. Here are some inspirational women that we are proud to call our Bustoire sheroes.
PS Did you know that International Woman’s Day 2018 was talked about on Facebook more than the Superbowl? Now that’s progress.
Oprah is so instantly recognisable that she need only go by her first name. The world’s first black female billionaire, Oprah has long been a role model for girls and women (and men) around the world. It was her determination and shrewdness that helped build her empire from a talk show, to owning her own TV network, OWN, her own magazine and many other businesses and sponsorships. Her empire is estimated at a multi-billion-dollar fortune, and she has given over $425million to good causes. In 2018 she received the Cecil B de Mille award for lifetime achievement at the Golden Globes.
Amrita is the Deputy CEO and Director for Technology in Vodafone Hungary. Born in India at the same time as the digital age (1990) Amrita had not considered a career in technology until her operational research studies led her to discover technological advances that provided her with quick and accurate solutions. A career change into the STEM (Science Technology Engineering Maths) industries beckoned and today Amrita heads up the Technology division at a national level for Vodafone Hungary. We think Amrita is a superb role model for the hashtag #codelikeagirl.
This is a name that deserves a lot more recognition and which epitomises the gender divide. Steph Houghton is the captain of the England Women’s football team. Whilst the English media barely dared to breathe in last year’s nail-biting men’s semi-final, the England Women’s team were placed third in the world in 2015, with barely a mention in the mainstream press. Steph was recognised with an MBE in 2016 for services to football, and we’d love to see more of her.
Former French government minister Christine Lagarde is rated as the third most powerful woman in the world by Forbes. She has headed up the International Monetary Fund for eight years, steering the world’s economy through numerous global monetary crises. In 2018, Lagarde called for more balance in this typically male dominated industry and addressed the need for a mindset change, or “groupthink”. A major player on the world’s stage, we think Lagarde is the perfect role model for “BalanceforBetter”
Jacinda Ardern, Prime Minister of New Zealand, hit the headlines in 2018 for giving birth whilst in office. Whilst women worldwide have been discriminated against regarding maternity leave and child care, Ardern set an example for employers worldwide as she proved that mothers are more than capable of running a country and raising a child at the same time. It’s one step forward in changing the mindset of employers.
Mary Barra is CEO of General Motors, and the first female to head up any global automotive manufacturer. At the forefront of developing auto technology, Barra has navigated a minefield within the industry, including having to make recent controversial decisions that ultimately increased the company’s profitability and stock.
According to the Global Report on Gender Equality released in 2018, General Motors is ranked No. 1 in the world for gender equality in the workplace. GM dominated the rankings as the only company (currently) in the largest 20 in the United States that had both a female CEO, and an equal number of women and men on its board of directors at the time of the study.
How About You?
Who are your sheroes? It could be an idol on the world stage or your grandmother. We celebrate all women’s victories here at Bustoire, be they large or small.
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