OUR STORY

THE BUSTOIRE STORY

“Beautiful, exquisite and supportive”

That’s what I look for when selecting lingerie and nightwear.

I’m Joyce Labinjo, the Founder and Creative Director of Bustoire, a luxury nightwear brand for women with a fuller bust.

The inspiration for Bustoire began whilst on a lingerie shopping trip in Cambridge in the UK with a friend. My friend, who has a small cup size, had her pick of lingerie and nightwear in every shop we entered.  When it came to finding nightwear to fit me I couldn’t find anything that fit a large cup size and was in natural fabrics like silk satin or chiffon. They simply didn’t exist.

A large cup size doesn’t always mean plus size lingerie, and plus size lingerie doesn’t always mean a large cup size. DD+ women were simply not being catered for when it came to nightwear. I found it frustrating and was determined that a change needed to be made.   On my way back to my home in London, I began sketching out my vision of the perfect nightwear.

What I wanted was luxury silk nightwear, sleepwear with built in support that meant not having to wear a bra to bed at night. I wanted elegant, sensual nightwear that had integral bra support and was available in cup sizes DD -KK.  Other busty women told me they wanted the same, a brand that met the needs of busty women and provided boudoir style luxury nightwear. Bust and boudoir together became Bustoire.

MADE IN THE UK

Every Bustoire garment is designed and made in the UK, in my home city of London.

London is one of the most beautiful and exciting cities in the world. It’s traditional, yet modern with cultural influences from around the world. I design all the pieces here taking inspiration from the city and from my travels. I ensure that all Bustoire designs are created from conception to completion with the intention of empowering busty women to feel their best. Garments are made to fit impeccably and feel magnificent against the skin.

I work in close proximity with our manufacturing team to ensure that every detail on every Bustoire piece is finished to the highest specification.   

All Bustoire garments arrive to you in our signature white and gold box, 

OUR MISSION

Our aim is to provide luxurious, exclusive and supportive garments that DD+ women both want and need. With intricate lace, sheer chiffon and opulent silk that drapes around your curves like a waterfall, wearing Bustoire nightwear makes women feel and look beautiful. We provide what busty women have been craving, in sizes that fit, support and feel wonderful to wear. We understand what you need and we make it a delight to wear.

Josephine Babydoll in gold

Free silk eyemask with your first order